Original Cowgirl Clothing Co at NFR

The ladies of Cowgirl Magazine rocking Original Cowgirl Clothing Co. at their booth at Cowboy Christmas.

Original Cowgirl Clothing Co. tees at a retailers Booth at Cowboy Christmas.

Another  booth and more Original Cowgirl Clothing Co. Tees

Fan Mail

RBR Wholesale Dealer, Bootstraps n Buckles, Emerald Victoria Australia. 

We love our retailers and Jenny over at Bootstraps n Buckles, sent us this note.

"Thank you so much for the gorgeous hats and jewelery that arrived for my shop Bootstraps n Buckles today.  My only regret is that I didn't order more.  Now that I know the quality is there I will definately be a regular purchaser. 

Thanks again Jenny Bootstraps n Buckles Emerald Victoria Australia." 

Updated Website

RBR Wholesale has recently updated their website! Come check it out and see what's new


WESA will be here before you know it! We'll be in Denver January 11th-15th Booth ERJ52
Come on out and check out Red Barn Ranch Wholesales new cowgirl and western products!

New Arrival: 40 Strand Bead Necklace Set

 New 40 Strand Bead Necklace Set in Turquoise and Bronze

6 Different Colors Available at www.RBRWholesale.com see website for pricing

Julie Held in Original Cowgirl Clothing

Singer Julie Held in our Ladies High Class Cowgirl Tee by Original Cowgirl Clothing Co.

New Arrival: August Sky Earrings

August Sky--that beautiful mulit-shade of blue summer sky.
Turquoise blue resin earrings, circling a center flower
Available now at www.RBRWholesale.com

The Photography of Edward S. Curtis

 The North American Indian Photography of Edward Curtis - Edward S. Curtis, a professional photographer in Seattle, devoted his life to documenting what was perceived to be a vanishing race. His monumental publication The North American Indian presented to the public an extensive ethnographical study of numerous tribes, and his photographs remain memorable icons of the American Indian. T

New Arrival: Cowgirl Fringe Purse

New Cowgirl Fringe Purse
Available in five colors! 
available at www.RBRWholesale.com
See website for pricing.

Retailer Spotlight: James Cox Saddlery

James Cox Saddlery
1421 Boyle Road
Hamilton, Ohio 45013
Family Owned And Operated Since 1963
 (513) 867-8699

Monday, Tuesday, Wednesday, Friday
Thursday: 8:30-7:00
Saturday: 8:30-4:00
Sunday: Closed


Our Booth at the Dallas Market

A quick shot of our booth from the Dallas Western Apparel Market.

How to Calculate Retail Markup

How to Calculate Retail Markup

When selling merchandise in your retail operation, you want to make sure that you set a price for your products that covers your costs and expenses as well as delivers a healthy profit. Using a simple retail calculation will help you determine just how much to mark up merchandise.

Definition of Retail Markup

The definition of a retail markup, also known as a mark-on, is a certain percentage that is added to the original cost of a product – what you paid to get that product from the manufacturer or wholesale – to arrive at the price that a retailer will then sell that item to consumers. This difference is what will cover your overhead costs as well as hopefully provide you with the profitability you want to achieve.

One Method for Calculating Markup

One method is simply to consider what you think a fair price would be. This is the subjective portion of the calculation and helps you arrive at a general idea of what you would like the retail price to be on a particular product. Once you have that estimate, you will need to start doing some real calculations, starting with all your costs. These costs might include labor, marketing and advertising, packaging and materials, and rent. Divide the total amount of your expenses into the total number of pieces of a particular product that you're marking up, add that to your wholesale cost per item and you get your break-even price. Anything above that is profit.

Another Way to Calculate Markup

If you plan to calculate markup based on a target profit percentage, multiply your break-even price times that percentage plus 100% to get your target item price. Subtract the break-even price to give you the mark-up dollar amount. In the case of an item whose break-even point is $10 with a target profit of 25%, multiply $10 x 1.25, which gives you a target price of $12.50, and a dollar markup amount of two dollars and fifty cents. One ballpark markup method retailers sometimes use is to simply double their costs of goods and set the initial sale price there, then calculate expenses and final profit on the back end.

Keep Projections Accurate

An important thing to remember, however, is to create as accurate a set of projections as possible in order to hit the target on your markup. You don't want to be constantly changing prices as this will confuse and frustrate your customers. Working this way, if you buy a product wholesale for $5 and sell it for $10, your gross markup percentage is 100 percent and gross markup dollar amount is $5. You would then need to figure your total expenses and divide by the number of products you're selling to see how much of markup will go to covering your costs and how much you have left to claim as profit.

Run Figures Multiple Times to Calculate Markup

You may need to run the figures a number of times on each product to get to a markup and price you are comfortable with. Each retail operation will have a markup percentage, and method of calculation that works best for them. Many consumers may already know that furniture stores and restaurants often have a much higher markup than, say, a grocer or a clothing store. You can research your industry and the competition to get a sense of what is common practice on a percentage scale, which may also help you pick your price point.

Come check out RBR

Red Barn Ranch will be at the Dallas Western Apparel Show August 16th - 19th -- on the 12th Floor, Location 4401 and at WESA Denver Western Market Center September 7th-10th Pavilion Building.

RBR On the Road

While visiting customers in Pennsylvania, we were able to see Jason Sturgeon bring his rockin’ country sound to the grandstand!

Sturgeon has spent the last few months touring the country promoting his newest CD “That’s Me”  He has opened for Dierks Bentley, Brooks & Dunn, Travis Tritt, Luke Bryan and many others. He has been featured on CMT. Be sure to check out the video for “Time Bomb,” featuring World of Outlaws legend Steve Kinser.

For More on Jason visit his site below

The importance of Retail Merchandising


Retail is big business.  Even during the recent recession you could go down to your local shopping center and find it packed with people carrying bags from the large high street retailers.   The question is how do retailers convince shoppers that they need to buy from them?

In its simplest form you could say that if someone knows they want to buy a product they will just buy it – they don't need any convincing.  What what about the potential for upselling accessories for that product, or planting a seed in a customers mind to buy something else?

That is where Retail Merchandising can help.

In the past many retailers have seen merchandising as nothing more than an expense, where as now it can be seen as a profitable investment.  The science of merchandising is based around a solid marketing plan and no matter how big or small your operation you should allocate a sensible budget for your merchandising.

So how can it make you more profit?

Retail Merchandising isn't just about putting products onto a shelf.  It's about planning, product mix, customer experience and execution.   A good merchandiser will look at your store in the eyes of your customers – right from the moment they enter the store to the moment they leave. 

Questions that you should ask yourself, from a customer's perspective are things like:

-       Is my shop front inviting enough to want to make people come in and browse?
-       Is product presentation clear and appealing?
-       Are prices marked in a clear fashion?
-       Are products placed strategically around the store?

These are just a few simple questions that should be asked when it comes to merchandising your store.
One of the important things to remember about merchandising is that retail trends change, so merchandising isn't a one off exercise.  It's about moving with the times and creating a continuous appeal to your customers and audience.  This might mean bringing in new product ranges, re-arranging your store, sending out seasonal messages in your shop windows.  It's about staying on the pulse and ensuring that shoppers are made to want to visit your store and part with their hard earned money.

Pick up display items to help your store better display product at www.rbrwholesale.com

Cowgirl Smarts T-shirt Line

Inspired by Cowgirl Smarts: How to Rope a Kick-Ass Life by Ellen Reid Smith
Available now at www.RBRWholesale.com
See website for pricing.

10 Insider Tips for Retail Success


Margarita Olivares doesn't operate typical retail stores. In her shops, the walls are pink, floors are covered in animal-print carpet, employees wear fluorescently colored wigs, and merchandise is often furry, feathered or glittery. This combination makes Olivares' two Glamdora--It's a Girl Thing stores a bit of girl heaven.

Operating stores in Corpus Christi and San Antonio, Texas, keeps the 30-year-old mother of four on her toes. It also makes Olivares, who's currently featured in the AOL/Entrepreneur.com series "The Startup" (AOL keyword: The Startup), a great person to talk about what it takes to run a hip retail concept. We asked her to share her secrets for keeping a business running smoothly and successfully, and here are her tips:


  • Where you at? Choosing your location is the most important step in making your dream of owning a retail store come true. What good is it if you have a great staff and awesome merchandise but no customers? You should choose a location that has a high traffic count. A new retail store isn't going to have a following unless it's a franchise with a well-known name, [so if you're independent,] you'll need all the help you can get. Ideally, you'll want to be next to non-competitive retail businesses that have steady clients; the overflow from these businesses will drive your walk-in traffic and bring in new business for you immediately. If you're looking into a new shopping plaza, you'll need to ask for the demographics of the area. This will ensure that you're not opening a high-end store in a low-end part of town. Be aware of your surroundings, and take your time choosing the perfect location. Don't choose a location just because it' close to your house.
  • Big brother. Mall management has a job to do, and it's to make sure stores coming into the mall or those already in the mall are following all the guidelines and policies that pertain to each individual lease. But management should help new tenants become more familiar with the mall because malls are run by a strict set of rules, and breaking one of the rules can break your pocketbook. Opening late, for example, is prohibited and requires a monetary fine to be paid to the mall. Mall management teams are very professional, and it's best to have done your research before attempting a meeting or negotiating with leasing managers.


  • Stocking your shelves. Selecting merchandise for your store can be the most time-consuming and expensive part of opening a business. This duty shouldn't be taken lightly! Before opening your store, you should visit wholesale marts to get an idea of the merchandise you'd like to carry. Decide what your mark-up will be and what's appropriate for your area. Choosing the merchandise can be fun, but remember to maintain a general theme and purpose for your products. Discuss ideas with other retailers at the mart, and ask the sales reps for their ideas and suggestions. You'll find most people are willing to help and discuss their experiences with certain products. This will help you decide and narrow down [your choices to] products that will do well in your store.
  • Keeping a theme. I maintain a theme in my store by staying true to our name: Glamdora--It's a Girl Thing. Customers know what to expect when they come into our store: They expect to see merchandise for girls--not many stop in to see what we have for boys. Keeping with our tagline, we include merchandise for girls of all ages: nail files, gifts, room decor, shoes, accessories. They're all chosen for their colors and merchandised by theme. Our stores are hot pink and lime green with zebra and leopard accents. With that theme, I choose merchandise that appropriately fits my store. I choose the nail files in hot pink, gifts in bright colors, room decor in zebra or leopard, and so on. [Sticking] to your theme will help you build loyal customers and create a unique store in the process.
  • Stay current and stay true. Don't think you know it all when it comes to trends. Keep up with local as well as national trends. You might see a particular look plastered all over the TV or in fashion magazines, but know your market. Will it sell in your store? Does it fit your theme? And don't attempt to sell anything that's way out of your normal buying budget just because it's trendy. The best thing to do is listen to your customers. Customers will always let you know what they're looking for, but only if you ask. Visit your nearest wholesale mart to preview upcoming trends and new products.

Hiring and Management

  • Good kids. It's inevitable--you're going to have young people work for you. Hire a young person who has a desire to know more about your type of business. A person who's really interested in cars but wants to work in your clothing store might not be as suitable as someone who's attending classes in fashion design. When interviewing a young person, ask them about their interests and hobbies, and what they feel they can offer you as an employee. I like to ask what they feel is their best attribute.
  • Second in command Check all management applicants' references, and require a resume. Advertise for a manager if your budget allows and only if you're prepared to offer competitive pay. A management candidate should have at least one year of management experience and two years of retail experience. Ask them numerous questions about software, cash handling and, most important, management skills pertaining to customer service and employees.
  • Loss prevention. You can always expect theft--count on it and set your prices because of it. The only way to find out how much you're losing is to do inventory. I have a POS [point-of-service] system that's run from my PC and has real-time inventory. It doesn't have to be refreshed and can tell me right then what I have on hand. Keep your employees honest with cameras. If you're selling any small items that people are going to walk off with, keep them in secure cases. Make sure employees bring clear purses to work--or no purses at all. You always have to take precautions.

Drawing In--and Keeping--Customers

  • Everything must go! Have a specific place for your sale items. Customers should be able to easily distinguish sale items from regular merchandise in the store. Placing your sales items towards the back of the store will force customers to walk by the regularly priced merchandise before coming across the sale items, thus increasing the probability for sales of regular merchandise. Clearly mark your sales prices on all your merchandise and on signs that will grab your customers' attention. Storefront signs will also increase traffic flow and let customers know there's a reason to stop in your store, and you might grab new customers who [want to] give you a try and see what you have on sale.
  • Good as gold. Customer service is key to any successful business. Any smart business owner will tell you that customers are gold and should be treated as such. I always remind my employees that customers pay their checks and deserve their undivided attention at all times. Customer service isn't just telling a customer "hello"; it's also about helping them to their car with their packages and making sure they had a great experience while shopping in your store. Each customer should be treated the same and given equal attention whether they buy something or not. Treat your customers with respect, and always go the extra mile for them. Word of mouth is priceless--your best advertising can come from a happy customer. All it costs is your time.

Source: http://www.entrepreneur.com/article/76368

Spring/Summer 2012 Trends: Bangles and Cuffs

For an instant wardrobe update this spring/summer 2012, all you need is a chunky bangle.

Seen decorating wrists everywhere from Taylor Swift and Carrie Underwood, to the runways of Paris, Bangles are one of the hottest trends this summer. Top designers such as Yves Saint Laurent and Balmain, they range from the subtlest metal cuffs to some of spring's most attention-grabbing jewels.

We have assembled our new collection of Bangles to to offer a wide range of colors and styles. Wear them out for a night on the town or add them to a pair of jeans to dress up a casual look.

Taylor Swift is known for mixing and matching cuffs, bangles, and stacking bracelets.Top celebs Chloe Sevigny, Carrie Underwood, Nicole Richie, Eva Longoria and Paris Hilton all stepped out in gorgeous bangles, one of the hottest trends in fashion.

Source: Story from Life & Style, Vogue


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